Indigenous OpportUNIty - national uni student recruitment campaign
[by Bella Counihan]
NATSIHEC President Dr Leanne Holt. Image: supplied
The benefits of a university education for Indigenous students and their communities is at the heart of a new campaign to inspire more Indigenous Australians into higher education.
Rolled out to coincide with NAIDOC week, Universities Australia in partnership with the National Aboriginal and Torres Strait Islander Higher Education Consortium (NATSIHEC) have launched the new campaign Indigenous OpportUNIty. The campaign features a series of short social media videos and a website for potential students on university pathways.
As Yuin man and university graduate Tim Goodwin tells students considering university study: “Believe in yourself. Apply. Go for it.” NATSIHEC President Dr Leanne Holt said with the longest living culture in the world, Indigenous Australians have always had professions such as, doctors, teachers, scientists, engineers, and law enforcers.
“The videos launched this week celebrates the continuation of this legacy,” Dr Holt said “These stories hope to inspire other Aboriginal and Torres Strait Islander people to show that a university pathway is accessible and achievable to fulfill personal and professional aspirations.”
Universities Australia Chief Executive Catriona Jackson said sustained Indigenous recruitment strategies across Australian universities has meant there are more Indigenous students than ever before.
“Nearly 20,000 Aboriginal and Torres Strait Islanders are now studying at university – a doubling over the past decade. But universities know more needs to be done,” Ms Jackson said.
“Barriers remain and it’s not always easy to see a pathway to uni – particularly for those who are the first in their family to consider higher education. That’s why this campaign is designed to both inspire and inform potential Indigenous students.”
More than half of Indigenous university graduates (59 per cent) earn a thousand dollars a week or more, compared to only 15 per cent of Indigenous year 12 graduates.
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