HAPEE ears for early childhood

[supplied by 33 Creative]


HAPEE Ambassadors Emma Donovan and Luke Carroll with children. Image: supplied

Hearing Australia is launching a campaign to improve the ear and hearing health of young Aboriginal and Torres Strait Islander children.


Ear disease and hearing loss affects around one in three Aboriginal and Torres Strait Islander kids and can have a major impact on their development and engagement with their family and community.


The campaign will raise the awareness of parents and care givers of the importance of getting their children’s ears and hearing checked regularly, and that they can do this through Hearing Australia’s national Hearing Assessment Program - Early Ears (HAPEE).


HAPEE is now operational in over 240 locations throughout Australia and funded by a $30 million investment by the Australian Government to reduce the long-term effects of ear disease in Aboriginal and Torres Strait Islander children.


A television advertisement kicks off the campaign and radio and out-of-home advertising will be rolling out over the coming weeks.


The campaign highlights the message that early detection and treatment are the keys to avoiding preventable hearing loss and its impact on children’s speech, language and development.


The television and radio advertisements feature singer, composer, Play School presenter, and HAPEE spokesperson, Emma Donovan, reminding parents, carers and health professionals to get Aboriginal and Torres Strait Islander kids’ ears checked early and often.


“Poor hearing can make it hard for kids to listen, learn and talk to others,” said Emma.


“Hearing Australia’s HAPEE program offers free*, safe and simple hearing checks for kids under six who don’t yet go to school full time. It’s never too early to get your kids and bub’s hearing checked.”


Emma speaks from personal experience. Her daughter’s hearing loss was detected early, and she has received ongoing help and support through the HAPEE program.


“As a mum, looking after my bub’s hearing is really important. We need to get our kid's ears checked early and often.


“Good hearing makes such a difference to how kids interact with family, friends and community and to how they learn at school. They also need good hearing to learn about our 60,000-year-old history, our beautiful stories and our enduring culture and connection to country,” says Emma.


Hearing Australia’s Managing Director, Mr Kim Terrell, says that the organisation is dedicated to improving the hearing health of all Australians and preventing avoidable hearing loss in the community.


“Our HAPEE team is here to help parents and carers make sure their children have healthy hearing and don’t have to deal with avoidable hearing loss.


“With the support of Aboriginal and Torres Strait Islander health services across Australia, we’ve helped over 8,000 First Nations children aged 0-6 over the past 12 months. This is in addition to the services we provide to some 10,000 Aboriginal and Torres Strait Islander adults each year.


“Together, we’re making progress in helping more children to listen, learn and talk,” adds Kim.


Hearing Australia is improving access to hearing services by encouraging and providing telehealth consultations to all communities across Australia in place of face-to-face assessments during the COVID-19 lockdowns in affected areas.


Make a difference to your child’s future, call Hearing Australia on 134 432 to book your free* in person or tele-health appointment today.


For further information visit Hearing.com.au or contact the HAPEE team at: HAPEE@hearing.com.au


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HAPEE ears for early childhood

[supplied by 33 Creative]

Hearing Australia is launching a campaign to improve the ear and hearing health of young Aboriginal and Torres Strait Islander children.